Company:
Salary: 20,000 - 75,000 Monthly
Education : Graduate
Experience: 3 years
Job Description
This role will include tasks such as social media marketing, lead generation, web analytics and digital marketing strategy. You will play a key role in driving online presence and growth through various marketing activities.
We are looking for an experienced and passionate Assistant Manager/Digital Marketing and Growth Manager to drive our digital marketing efforts. This role requires hands-on experience in performance marketing, SEO and social media implementation with a strategic mindset to optimize online presence and increase customer loyalty.
Key Responsibilities:
Performance Marketing:
- Develop, implement and manage performance marketing campaigns across all channels (PPC, display advertising, retargeting) to drive customer acquisition and revenue growth. • Monitor, analyze, and report on campaign performance and optimize strategies to maximize ROI and achieve KPIs.
SEO Strategy:
- Conduct thorough keyword research and competitive analysis to develop content strategy and SEO initiatives.
- Optimize website content, landing pages, and blog posts for search engines to improve organic rankings and traffic.
- Work with web developers and content creators to ensure technical SEO best practices are implemented.
Social Media Management:
- Create and manage engaging content across all social media platforms (e.g. Instagram, Facebook, LinkedIn, Quora) to increase brand awareness and community engagement.
• Develop and execute social media campaigns aligned with overall marketing strategy and promote user-generated content. • Monitor social media trends and analytics to adjust strategies and improve engagement metrics.
Content Development:
- Oversee the creation of compelling content that resonates with audiences, including articles, videos, and graphics.
- Ensure all content is SEO optimized and adheres to brand guidelines.
- Customer Loyalty:
- Leverage data-driven insights to improve customer experience and enhance user experience on digital platforms.
- Develop customer retention strategies leveraging email marketing, personalized messaging, and loyalty programs. • Analytics and Reporting:
- Track performance metrics using analytics tools (e.g. Google Analytics, Social Media Insights) to provide actionable insights to stakeholders.
- Prepare and present regular reports on campaign performance, market trends, and growth opportunities.
- Budget Management:
- Manage digital marketing budgets to ensure efficient resource allocation to maximize effectiveness.
- Track spending and performance against budget goals and adjust strategies as needed.
- Collaboration and Leadership:
- Work with cross-functional teams such as product development, sales, and customer service to align marketing activities with business goals. • Mentor junior marketing staff and foster a culture of continuous learning and improvement.
Qualifications:
Education: Bachelor's degree in Marketing, Business Administration, or related field. Master's degree preferred.
Experience: 6-8 years of experience in digital marketing with focus on performance marketing, SEO, social media, CMS, CRM (ideally in healthcare or cosmetics field).
Skills:
• Knowledge of digital marketing platforms (Google Ads, Facebook Ads, etc.) and analytics tools.
Good knowledge of SEO best practices and tools (SEMrush, Moz, etc.). • Knowledge of various CMS and CRM platforms or ability to quickly learn system knowledge.
- Excellent written and verbal communication skills.
- Creative thinker with strong analytical and problem-solving abilities.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Preferred Attributes:
- Must have proven track record of digital marketing campaigns with measurable results. • Experience working with influencers and brand ambassadors in the beauty space will be an advantage.
What we offer:
- Fixed CTC of 9 - 18 Lakhs per annum depending on experience and qualifications. Additional performance linked variable incentives.
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